A tight budget is always a burden.
You can’t test different marketing strategies, and your ways of getting new customers are limited.
Luckily nowadays, the Internet creates new marketing opportunities. Today, we’ll show you how to use them to promote your business.
Google is usually the first place where people look for your business.
That’s why by making your company visible on Google, you can attract more visitors - and in the end, more clients.
You can do it by creating Google My Business Account. Why?
While registering, you'll need to add the following data:
Your homepage is another great source of getting new clients. It's where you can present your services and provide all the details.
But you have only 52 seconds to catch your readers' attention before they leave your page.
That's why your homepage must:
Let's focus a little bit more on these three points:
1. Explain well who you are and what you’re offering
Your prospects check your website to know more about your company.
Give it to them by creating a short message describing:
Example from https://www.qbre.co.uk
In marketing, it’s called a Value Proposition, and its goal is to present your company's mission and motivate your readers to discover more. It’s usually placed at the top of the page with an eye-catching image.
2. Keep it simple
You have less than a minute to make your readers stay on your page.
3. Motivate your readers to contact you/book your services
The main goal of your marketing actions is to convert prospects into clients. Keep that goal in mind while updating your page.
It should naturally lead them to book your services, submit a form, or click contact details. But don’t be too pushy.
Try to do it by adding:
For more tips, read 15 ways to Fix Your Website Immediately
To get new customers, you must be visible on the Internet. When your prospects search for topics related to your industry, your company’s website should be on the first page of Google Search.
Thanks to that you can gain many new contacts.
In practice getting on the first page on Google is difficult. But you can work on it through content marketing.
Content marketing is creating content (blog, videos, social media posts) that doesn’t sell your products directly. Still, it promotes your business through engaging topics and valuable information.
But how to find a topic that will be interesting for your audience?
For that, you should conduct Keyword Research. Find and analyse the most common topics your prospects search for in Google.
You can check that with the help of free tools:
Once you have a term you want to develop, check the part People also ask on a browser. Often it contains other aspects of the topic that you can include in your article.
For more tips, check out: How to Write a Blog Post Guide
Nowadays, you have an excellent opportunity to market your business on social media.
Unlike a blog, social media posts:
Thanks to Social Media, you can successfully build your company’s image and catch users' attention with more fun, engaging content.
Once they know your company, it will be much easier to present your services and convert them into clients.
You can post:
Here are examples of construction social media accounts that do it right:
If you’re looking for more information: How to Promote your Construction Company on LinkedIn
Online reviews are a fantastic way to show that you’re reliable and trustworthy.
And they can be a breakthrough point to convince prospects that it’s worth working with you.
Nowadays, with market competition and each company claiming to be the best, online reviews have become a powerful tool.
They deliver social proof that other companies trust your business and are satisfied with your services.
That’s why in your marketing actions, try to use them as often as possible. For example, on:
Example of Construction Topic in a Quora Forum
People want to work with professionals. Show yourself as such.
Apart from a company’s blog, you can participate in online construction forums.
Here are the most popular forums:
From the marketing perspective, participation in construction chats:
But to get these benefits, there are some ground rules that you should follow:
Also, there’s one extra point. Thanks to online forums, you can create better content on your Blog:
Another easy but often underrated action to market a business is an email signature. It takes only a few minutes but has a huge impact on your email reception:
If your company still needs an official email signature, it's high time to create it. For example, Hubspot offers a free email signature generator.
To make sure your signatures will impact your audience positively:
There are many ways to market a business on a tight budget.
But the ground rule in any marketing activity is always delivering value for your prospects.
Show them that you understand their challenges and know the possible solutions. Share actionable tips on how to do things faster and better.
Thanks to that, they'll perceive you as an industry professional and want to hire your company.
Also, don’t forget to take care of your clients. A satisfied customer is the best advertisement for a company (and a higher chance to continue cooperation in future projects).
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