13 February 2023 4 min read

7 Ways Construction Companies Can Market Themselves With Video


 
Headshot of Danny Mitchell, Archdesk's Head of Content Marketing

Danny Mitchell
Head of Content Marketing

From estimating to journalism to helping construction pros make the most of tech.

Video marketing is a growing trend in the construction industry. It’s an effective way for construction companies to tell their story, connect with customers, and grow their businesses.

Here are seven ways to use video to market your company:

1. Use videos on social media to engage with customers and prospects

Social media gives construction companies a free channel to market themselves. They can engage with customers and prospects where they hang out, so they should use video to do that too.

For example, if you want to introduce yourself, your company, and what you do, then you can make a video that shows off your construction projects or even just your employees doing their jobs.

You could also make a video that explains how the services that you offer work or show off some of your recent projects.

2. Create videos that show off your company's services

If you're in the construction business, you know how important it is to showcase your work. Whether you're a general contractor or specialise in one specific aspect of the industry, you can use video to show off your products and services.

Videos are a great way to get people excited about what you do, whether that's a new service or a fantastic renovation.

They also give potential customers a chance to see some of the work that goes into making something happen on your end. Plus, creating these videos can help you build brand recognition and reputation in the industry.

3. Create how-to videos that show how prospects and customers how to do things

These videos will let you share information about your services in a way that's fun and engaging, but also informative.

They'll be able to show potential customers how you do things and even offer tips on doing some themselves.

The best part about these videos is that they don't have to be lengthy—in fact, shorter is usually better. Keep them between two and four minutes long, show them what you do and include clear instructions for specific tasks.

You can also include any tips or tricks you have as well as any safety information, which will help make sure that everyone has a good experience with your service and feels confident using you.

4. Use animated videos to tell stories and provide information about your company or its products

Animated videos can be a great way to market your construction company.

They can help you tell the story of how your company came to be, or they can show off the benefits of your services. If you are trying to create an animated video for marketing purposes, there are some things that you need to keep in mind.

First, make sure that your animation is high-quality. If people see low-quality animation, they may not trust it as much as they would a professionally made video. 

Make sure that all of the elements in your animation are clear and easy to understand so that viewers don't have trouble following along with what's happening on screen.

Another important step to take when creating an animated video for marketing purposes is to make sure that the file format you use is compatible with all of the major platforms.

This might mean converting an MP4 to MP3, or using an MP3 converter to change the format of your video. Veed's video converter can help you ensure that your video is in a format that can be used on multiple platforms.

That way, you can make sure that your video reaches the widest possible audience.

Second, make sure that your animation has a clear message or goal in mind. You don't want viewers coming away from an animated video feeling confused about what they just watched because it didn't clearly communicate a message or purpose for existing at all.

5. Use live streams on Facebook Live or YouTube Live to engage directly with viewers in real-time

Live streaming is a great way to connect with your audience and show them what it's like to work on a construction site.

Video is a powerful marketing tool, and live streaming is one of the most effective ways to use it. It gives you more flexibility than traditional video production and allows you to engage with your audience in real-time, which can help increase engagement and conversions. 

The key here is that you must ensure you have the right equipment for this type of production (e.g., good audio, high-resolution camera).

But if you do, this is an excellent way to showcase your company's work through an engaging experience for viewers.

6. Use video as a tool for lead generation

Lead generation is one of the most important parts of marketing. You can use video to do this and to communicate your message.

Use a script that tells your story and explains why people should hire you. Ensure you include a call-to-action at the end so people know what to do next (like visit your website or call you).

If the video is compelling, people will want to learn more about your company.

7. Create educational content (like "how-to" videos) that can be repurposed across multiple platforms

The internet is full of video tutorials on how to do things like hang a shelf or install a light switch. But what's unique about your company? What makes you stand out from the crowd?

Maybe your company has an innovative way of laying tile that cuts down installation time by 30% and makes it easier for even first-timers to get professional results. 

Or maybe there's a special process you use for waterproofing that saves homeowners money over time compared to other methods.

Whatever it is, make sure you're sharing it with customers in as many ways as possible—on your website, in your email newsletter, on social media—so that potential clients can easily access information about what makes your company special.

Stand out from the crowd with video marketing

It's important for businesses to find ways to stand out from the crowd.

With the right video marketing strategy, construction companies can be more effective at reaching their target audience, converting leads and generating sales.

From explaining what your company does to showing off innovative projects you've completed, video is a powerful way to connect with potential clients.

 
The Construction Digital Playbook We're launching a newsletter next week

Sign up today for tips on using free digital tools like Chat GPT and Canva.

You might also like

Find a solution tailored for your business.

 
 
Get a Demo
2024-11-11 14:49:43